In August, the agency that represents Benedict Cumberbatch and Angelina Jolie took a private-equity infusion of $200 million from PSP Investments and Investcorp. That move followed a flurry of acquisitions, including firms that specialize in speakers (Greater Talent Network), electronic music (Circle) and esports (Everyday Influencers, PressX). While Zimmer, 60, Kramer, 49, and Sures, 51, aren’t neglecting their rep roots, the agency is eyeing content ownership, having whetted its appetite with an equity stake in American Idol producer Industrial Media.

MY FOCUS FOR 2019

Zimmer: “Providing great resources and opportunities for UTA colleagues and clients, and trying not to get too emotional as my daughters get married and go to college.”

Kramer: “Continuing to educate myself about our fast-changing media landscape. It is critical to our growth and success.”

Sures: “To get instrument-rated as a pilot.”

BIGGEST SURPRISE OF 2018

Zimmer: “How long it took to get cuffs on Harvey.”

Sures: “The rise of Gary Janetti’s Instagram.”

Kramer: “Nothing surprises me anymore.”

IF I COULD STEAL ANYONE’S ROLODEX …

Sures: David Geffen

Zimmer: “I wouldn’t want the rolodex of anyone who has a rolodex.”

THE ONE THING POWER DOESN’T GET YOU

Zimmer: “A six-pack, or even a two-pack.”

Kramer: “The ability to dunk.”

SOMEONE IN THE INDUSTRY WHO HAS MORE POWER THAN PEOPLE MIGHT NOT EXPECT

Kramer: “All of the writers in Hollywood. Without their work, none of us have anything to do.”

Sures: “Craig Susser, the owner of Craig’s in Beverly Hills. He’s the one to know to get the best table!”

WHAT’S USUALLY PLAYING IN MY CAR

Zimmer: “YG or Allan Rayman.”

Kramer: “The New York Times’ The Daily [podcast].”

Sures: “The Ambrosia playlist.”

IF I COULD GET DONALD TRUMP TO WATCH ONE FILM OR TELEVISION SHOW

Zimmer: “Veep. If he wants to turn the White House into a joke, he should make sure it’s funny.”

WHEN I WANT TO TRULY UNPLUG, I …

Zimmer: “Sit outside and read a book.”

Kramer: “Go to our ranch in the hill country of Texas.”

Sures: “I can’t. Unless I misplace my phone. Then I’m unplugged … until I find it again.”

FICTIONAL CHARACTER I IDENTIFY WITH

Zimmer: “Logan Roy [from Succession], minus the evil, the media empire and the cardigan.”

Kramer: Clark Griswold

THE NICEST PERSON IN HOLLYWOOD IS …

Zimmer: Alan Horn

Sures: “Ron Meyer — generous and kind.”