ZIFEI WANG just made serious waves at London Fashion Week with the launch of her Spring/Summer 2025 collection, “Endless River”—and let me tell you, it’s a vibe! Not only is this her 10th-anniversary collection, but it’s also her big debut at LFW, and she brought the heat with a fashion mashup that’s all about East-meets-West in the coolest way possible.
So, what’s the deal with “Endless River”? Picture this: it’s inspired by the Haihe River in Tianjin, China, and all the folk culture that surrounds it, but with a major modern twist. We’re talking a cultural fusion where Chinese traditions meet sleek, international style. It’s like if the Haihe and the Thames rivers had a fashion lovechild—and the runway is where these two iconic cities are swapping stories, vibes, and style inspo.
This collection doesn’t just look good—it tells a story. Zifei Wang dives deep into Tianjin’s artsy roots while mixing in luxury fabrics like bamboo fiber, Hua Luo, and Xiangyun silk. Yep, she’s even teamed up with fabric companies and jewelry brands to bring pieces inspired by Tianjin’s industrial heritage and its famous Yangliuqing New Year’s paintings. It’s like your fave folk art got a high-fashion makeover!
Now, let’s talk details. Zifei’s got this super cool way of blending Western draping with traditional Chinese cutting techniques. The result? Pieces that are part-ancient masterpiece, part-futuristic fashion fantasy. Expect some next-level hand-drawn patterns, dyeing, patchwork, pleats—basically, textures that’ll make you want to reach out and touch everything (but, you know, don’t). Oh, and there’s a touch of metallic tones inspired by Tianjin’s industrial past, because why not add an architectural little edge?
And she didn’t stop at just one style. There are three different collections within “Endless River,” and they’re all about playing with contrasts—bold and serene, modern and traditional, all mixed together like a cocktail you didn’t know you needed but now can’t get enough of. Plus, she’s keeping it sustainable, which is a win-win in our books.
Bottom line? ZIFEI WANG’s “Endless River” is a cultural rollercoaster of fashion awesomeness. It’s a mix of East, West, past, future, and everything in between, and we’re totally obsessed. If you’re into fashion with a story, this collection is like a walk along two rivers with a whole lot of style in between. We’re officially die hard fans!
Words by Lewis Robert Cameron
@wangzifei3482 // www.zifeiwang.net
Photography by Elizabeth Lenthall @elizabethlenthall
PR @i.deapr
