No heartbreak here! Olivia Rodrigo, the three-time Grammy Award winning singer-songwriter and voice of her generation, has been named the latest Global Brand Ambassador for French beauty behemoth Lancôme.
The 21-year-old singer, who got her start as a Disney star before breaking into the music business, brings her unique confidence to the brand, and will star in an exciting new launch campaign before the end of the year..
Embracing Individuality
Rodrigo is particularly pleased to be joining the brand because of their unique, feel-good positioning. “Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today. Lancôme is an iconic and timeless brand that promotes beauty from within and I am honored to be part of their family,” says the Driver’s License singer.
And she is not just talking the talk when it comes to self expression through makeup. Clad in a silver sequins bustier and hot shorts with a bold red lip and her signature undone waves, the actress invites fans to enter a sweepstakes, showing off their “Gutsy Girl Vibe x Lancôme” looks via a portal on the Lancôme website.
True Heart and Emotion
Françoise Lehmann, Lancôme’s International Brand President said she is “incredibly proud” to welcome Rodrigo. “We’re all captivated by her striking personality and immense talent, and by her commitment to positive change — which we value deeply at Lancôme — pouring her true heart and emotion into everything she does. Turning personal stories into music that resonates universally, few artists of her generation connect with this many people across continents and generations like Olivia.
Joining a Stellar Roster
Of course Lancôme has a long history of choosing empowering women who are more than just pretty faces to front the brand. Rodrigo joins a group of ageless, multi-cultural talent including Amanda Seyfried, Julia Roberts, Joy Sunday, mega-influencer Emma Chamberlain and legend Isabella Rossellini.