IPL 2021 Live Broadcast – IPL LIVE Star Sports: The 2nd phase of IPL 2021 in UAE is just few days way away and the official broadcaster Star Sports is gearing up for GRAND LIVE COVERAGE of the league. As was the case with IPL Phase 1 in India, Star Sports & Disney+ Hotstar will LIVE broadcast the IPL in seven languages including Hindi, English, Tamil, Telugu, Kannada, Bengali, and Malayalam. The broadcaster is also planning to give enhanced broadcast experience to the IPL fans for the cash rich league.
The IPL in UAE will start with a blockbuster clash between Chennai Super Kings and Mumbai Indians on September 19th in Dubai.
“Star and Disney India is also committed to continue delivering the most engaging and immersive broadcast of the tournament across TV and digital platforms. Multiple regional feeds, world-class presentation, enhanced viewing experiences and technology innovations will delight millions of viewers,” Sanjog Gupta, Head of Sports for Star & Disney declared.
IPL 2021: Star India Sports Head on MS Dhoni starring ‘Asli Picture Abhi Baaki Hai’ campaign
IPL 2021 Live Broadcast – IPL LIVE Star Sports: Following a brief pause earlier this year, IPL 2021 returns to enthrall viewers and fans with the best cricketing action. Speaking about the IPL 2021 resumption campaign, Sanjog said,
“There is a great deal of anticipation for the resumption of IPL 2021. Teams and players typically up the ante on the field, play top cricket and are at their competitive best in the final weeks of IPL, which means fans can look forward to higher intensity, impossible heroics and nail-biting finishes in the month-long spectacle.
“And this is the proposition of our campaign – #AsliPictureAbhiBaakiHai. That, like a blockbuster, there are many twists and turns, highs and lows, thrills and spills in store. So, whether you watched the first ‘half’ or not, the second half from September 19 is unmissable.
Earlier last month, Star Sports had released campaign, conceptualized by the in-house creative team that brings back the true spirit of India’s most loved tournament with its catchy tunes and funky colours. ‘Thala’ MS Dhoni’s jazzy entry, paired with an addictive jingle, sets the mood for ‘Asli Picture Abhi Baaki hai’ and exemplifies the spark and nostalgia that the IPL brings along.
IPL 2021 Phase 2: 5 Sponsors pullout notwithstanding, Star Sports demanding 10-15% increase in IPL advertising spots
IPL 2021 LIVE Broadcast – Star Sports IPL Advertising: Star Sports is also striking rich deals for the remaining advertising spots on IPL broadcast. This is despite of 5 of the top brands deciding to discontinue their sponsorship deals with the broadcaster on account of postponement of the tournament. According to the information available from industry sources, Star Sports is demanding & commanding almost 10-15% hike in rates in comparison to Phase 1. Almost 90% ad inventory for the remaining 31 matches have been booked.
According to the information available with InsideSport.co, In April i.e Phase 1 of IPL, Disney Star had 17 confirmed sponsors. However, five sponsors Just Dial, Frooti, Vodafone-Idea, Groww, and Havells Fans– have decided not to continue with their sponsorship deals due to the postponement of the tournament.
Despite of these pull outs – according to an industry source, Star Sports is asking almost 15 to 15.5 Lakh per 10 second rates for spot buys in the market. Earlier in Phase 1 Star was selling spots for 13 to 13.5 Lakhs for 10 seconds.
“Inventory is too less, brands who had missed out will latch on to spot buys, especially those brands who are releasing their product campaigns during or near to IPL in UAE. Star will easily get advertisers even at the increased rates & pull out by some of the advertisers will not matter much”, declared one of the top media-buyers in the country.
IPL 2021 Phase 2: Star Sports hikes spot buy rates for remaining matches by 10-15%
According to a TAM Sports report, 90+ advertisers and 165+ brands were advertising on Star’s TV network for the IPL 2021 in Phase 1.
Meanwhile, the other 12 sponsors Dream11, Byju’s and PhonePe as co-presenting sponsors besides Bingo, Kamla Pasand, AMFI, Asian Paints, Amazon Prime, Cadbury Dairy Milk, Thums Up, Garnier Men and Cred as associate sponsors are continuing their advertising association on IPL 2021.
At the time of the postponement of IPL 2021, Star Sports had communicated to its sponsors and spot buyers that they need to pay only for the ad inventory which they have consumed. It had also given an option to sponsors and spot buyers to either continue their deals or come back as and when the remainder part of the IPL resumes. The sponsors also had the first right of refusal for the second phase of the IPL.
IPL 2021 Live Broadcast – IPL LIVE on Star Sports ready to rule the rating charts
As per TAM data on IPL 13, for the first 52 matches, the count of advertisers and brands grew by 12% and 2% respectively when compared to the previous season. The total count of advertisers and brands stood at 115 and 237 respectively in IPL 13 as compared to 103 and 232 for IPL 12. However, the total category count (89) for IPL 13 has been less than the last season’s 91.
In terms of viewership, IPL 13 registered 7.0 billion viewing minutes for the first 41 matches aired across 21 channels in the last five weeks (Week 38 -42), which is 28% higher as compared to IPL 12 that garnered 5.5 billion viewing minutes for 44 matches aired across 24 channels.
The data indicates that the performance per match of IPL 13 was higher than the previous season. The cume reach of IPL 13 for 41 matches was 108 million, 11% higher than IPL 12. The previous season registered 98 million cume reach.