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It’s a given. Internet users are drawn to social media pages with loads of followers. They’re also savvy enough to recognize when followers aren’t real. While it may be tempting to buy Facebook followers, doing so compromises your brand or business.

These followers almost always turn out to be bots, fake users or spam accounts. This means they will never read a thing you post, interact with you or buy your products. Also, if you have many, many followers but little interaction on your page, you stand to lose the trust of “real” people, and a Facebook shadowban will likely catch up with you too.

In 2015, the company updated its algorithm to recognize low user activity, which has resulted in the removal of millions of phony accounts. If you focus on real humans within your targeted audience, you’ll increase user engagement, conversions, sales and your follower count.

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